Make Every Deal a Win-Win

Have you ever walked away from an initial strategy or consulting call thinking, “Did I just give them a discount I didn’t mean to?” Or worse, “I definitely should have charged more for that.” Yeah, I’ve been there too, and it’s not a fun feeling.

Josh Flagg’s book, “The Deal: Secrets for Mastering the Art of Negotiation” supporting me to get paid what my worth without feeling awkward about it. I still do, but I can at least sit in the awkward silence first.

Learning to Charge What I’m Worth

I was guilty of the “sure, I’ll cut you a deal”. I used to think that being accommodating and flexible would win me more clients. Spoiler alert: that’s not how it works, and all it really does is burn you out. Flagg’s book made me realize I was practically giving away my services. He didn’t just teach me how to negotiate; he gave me the confidence to walk into every meeting knowing my value—and expecting the people on the other side of the table to know it too.

The Win-Win Vibe

I’ve completely shifted how I approach my clients. Instead of feeling like I’m asking for too much (which, let’s be honest, I wasn’t), I now come at it like, “This is what I offer, this is the value, and here’s why this is going to be a win for *both* of us.”

The Art of Saying No

And let’s talk about the power of “no.” One of my biggest takeaways from Flagg’s book was learning that it’s okay to turn down a deal if it doesn’t align with your worth. I used to bend over backward for every client, but now? If someone isn’t willing to meet me where I need to be, I’m not afraid to walk away. And guess what? The right clients will respect you for it.

Creating Long-Term Wins

Since mastering these skills, not only am I charging my worth, but my clients are also walking away happy because they see the value I bring. It’s not just about the money—it’s about creating relationships where both sides feel like they’ve gotten something incredible. And that’s what The Deal is really about—crafting win-win scenarios that build long-term success.

So, if you’ve been feeling stuck, undercharging, or just plain awkward during negotiations, do yourself a favor and grab Josh Flagg’s book.

And as always, I’m here to support you and your journey so you can finally charge what you deserve and make every deal a win-win.